New Line of Light and also Refreshing Red Wines Brings Lower-Alcohol Technology to Costs Three-Liter Box, the Top-Growing Style in Wine1

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NAPA, Calif., Feb. 26, 2021-- Delicato Household Red wines, manufacturer of Bota Box, the sixth-largest white wine brand name in America by value2, revealed today the launch of Bota Box Wind, a brand-new line of costs, 3-liter boxed glass of wines under the Bota Box brand name crafted to be reduced in calories, carbs and also alcohol, while providing the remarkable top quality as well as deliciousness that customers get out of Bota Box. The brand-new Bota Box Wind

hits save racks across the country start in March with the intro of 3 varietal white wines: A Pinot Grigio, a Dry Rosé and also a Merlot Blend.

"Customers are seeking light and also revitalizing options to typical alcohols, as well as Bota Box Wind will certainly be the initial such white wines in alternate product packaging," keeps in mind Chris Indelicato, Chief Executive Officer of Delicato Family Members Red Wines. "It's an unmet demand for customers, and also, as the marketplace leader in costs 3-liter box white wines, Bota Box will certainly be touching this wish in order to expand the group."

Customer wish for lighter options in the alcohol group adheres to lasting diet regimen patterns in food. According to marketing research company A glass of wine Knowledge, greater than 40 percent these days's white wine customers are selecting lower-alcohol red wines.3 Retail information confirm this searching for: the united state light red wine classification expanded 91 percent in 2020, according to IRI.4

Bota Box Wind white wines straighten this change in customer's diet plan choices with the appeal of costs 3-liter box a glass of wine, which is the fastest-growing layout in wine5. Within this sector, Bota Box is the motorist of classification growth6; complete exhaustions for the brand name expanded greater than 40 percent in 2020, to even more

Solid Customer Charm Verified by Extensive Examining

Strenuous screening with customers revealed that customers discover Bota Box Wind red wines highly appealing. In study performed with 3,500 white wine enthusiasts, customers that on a regular basis buy liquors that are lighter in calories and also alcohol reported solid acquisition intent for Bota Box Breeze8. Bota Box Wind Pinot Grigio as well as Dry Rosé glass of wines supply simply 3.3 grams of carbs as well as 80 calories per offering, while the Merlot Blend uses 4.3 grams of carbs as well as 85 calories per offering. All 3 white wines have an alcohol degree of 8 percent. The glass of wines are likewise reduced in sugar as well as gluten-free.

Customers additionally located Bota Box Wind's captivating bundle, which uses lively shades and also "light" and also "rejuvenating" hints, to be appealing9. The a glass of wine's distinctive graphics stick out in rack display screens created to drive presence at retail.The brand-new Bota

Box Wind Pinot Grigio, Dry Rosé and also Merlot Blend will certainly be offered across the country for a recommended retail asking price of $22.99 start in March. Each environment-friendly, 3-liter container has the matching of 4 750-ml containers of a glass of wine. To learn more concerning Bota Box red wines, check out www.botabox.com or www.facebook.com/botabox.ABOUT DELICATO FAMILY MEMBERS RED WINES Delicato Family Members Glass of wines is a fourth-generation, family-owned firm established in 1924 as well as has actually expanded to be among the united state's fastest-growing top-ten red wine business. Delicato's varied profile of leading brand names consists of Bota Box, Noble Vines, Gnarly Head, Z. Alexander Brown, Black Stallion, 1924, 3 Finger Jack, Mercer Bros., Santa Rita 120 (Chile )and also Schmitt Söhne Household Glass Of Wines (Germany).


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Transcendent Red wines, Delicato's Great A glass of wine Sales & Advertising and marketing profile, consists of such high-end brand names as Black Stallion Limited Launch, Diora, Dobbes Family Members Estate Red Wines and also A Glass Of Wine by Joe, along with imported high-end estate white wines such as Schloss Vollrads, Franz Keller, and also Bischöfliche Weingüter(Germany), Casa Real as well as Three-way C( Chile ), as well as Torbreck Vintners (Australia ). For additional information, go to www.delicato.com.